Client Background: A small and medium-sized children’s garment brand in China, mainly producing children’s daily wear for 3-12 years old. The client faced the problem of single fabric style and poor comfort, which led to low customer retention rate and difficulty in expanding the market. The client needed a professional manufacturer to help develop high-quality, comfortable and safe children’s garment fabrics and provide corresponding production services.
Challenges: Children’s garments have strict requirements on fabric safety and comfort, requiring non-toxic, skin-friendly, breathable and wear-resistant fabrics. The client had limited funds and R&D capabilities, unable to independently develop new fabrics. In addition, the client needed small-batch production to test the market, requiring the manufacturer to have flexible production capacity.
Tianrun’s Solution: Tianrun Garment’s R&D team conducted in-depth research on the needs of children’s garment fabrics, combining the characteristics of children’s skin and wearing habits, and developed 2 types of children’s special fabrics with high safety and comfort. The fabrics were tested by professional institutions, meeting the national children’s garment safety standards. The company provided small-batch production services for the client, flexibly adjusting the production volume according to the client’s market test needs, and controlling the production cost to help the client reduce investment risks. In addition, Tianrun provided professional style design suggestions to help the client combine new fabrics with fashionable styles.
Results: The children’s garments made of the new fabrics were well-received by parents and children, with the client’s customer retention rate increasing by 30%. The new products quickly occupied a place in the children’s garment market, and the client’s sales volume increased by 25% within half a year. The client established a long-term cooperative relationship with Tianrun Garment, relying on Tianrun’s R&D and production strength to continuously launch new products and improve market competitiveness.